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Month: February 2022

Local SEO: How to Harness the Power of Yelp in 2022

Yelp is a social recommendation and sharing software that aids in the discovery of the greatest events, restaurants, pubs, clubhouses, and pop-ups. If your business depends on local search traffic for the bulk of its revenue, Yelp is a critical component of your web strategy. Moreover, since its inception in 2004, Yelp has been the …

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How Can Business Owners Benefit From Using Adwords Express With Their Google My Business Listing

When looking to improve your online presence, it is difficult to do so without listing your business on Google. Google accounts for almost 93% of all search engine market share, and continuously improves every week. Outside of a referral, Google is the ultimate buyer’s intent from your potential customer. When going through the buying journey, …

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Why SEO Audit Is Important: Top 10 Key Benefits of an SEO-Ready Website

The word “audit” can be associated with a negative and daunting task. In reality, an SEO audit is just like having a regular check-up at the doctor or checking your tire pressure. An SEO audit is an ongoing essential thing that must be done to ensure that your website, blog and ads are performing at …

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What Report Can Help You Identify Opportunities to Improve Your Keywords and Ads

When reviewing the performance of your ads, it can be difficult to ascertain and pinpoint the exact reason that your campaign may be underperforming. Prior to making any adjustments and optimizations, it is useful to locate the data and review the search history and intent of your ideal customers before looking to optimize certain common …

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HARO Link Building: The Best Way to Get Backlinks for Your Blog

In our current world, there are too many media sources. Being bombarded with constant advertisements, commercials, information and news, it is difficult to have a voice of your own. When creating your blog, it can be extremely difficult to get views of your site due to banner blindness and ad fatigue. To have more success …

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Benefits of Link Building: Setting Up Quality Links the Right Way

When reviewing your SEO strategy, an important part that often gets overlooked is link building. SEO often looks at optimizing keyword usage. However, some forget that SEO is about viability and relevance, which is what the algorithm always looks to maximize. Link building, put simply, is the process of building a list of hyperlinks from …

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Top Tips to Optimize Your Next Ad Campaign for High Conversions

What does it mean to optimize ad campaign’s performance Whether creating a new ad campaign, or looking over at some underperforming ads, you may have thought about using popular keywords and buzzwords to implement in your campaign to generate more results. Prior to thinking about optimizing your ad, it is generally a matter of intention. …

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