When looking to improve your online presence, it is difficult to do so without listing your business on Google. Google accounts for almost 93% of all search engine market share, and continuously improves every week. Outside of a referral, Google is the ultimate buyer’s intent from your potential customer. When going through the buying journey, …
If you are looking to increase the online presence of your business, you may be conducting research on opening a Google ads account. Google is so big, it has become both a noun and a verb, and accounts for over 25% of North American internet traffic, and about 3.5 billion web searches per day on …
How Can Google Ads Help You Advance Your Business Goals Read More »
The word “audit” can be associated with a negative and daunting task. In reality, an SEO audit is just like having a regular check-up at the doctor or checking your tire pressure. An SEO audit is an ongoing essential thing that must be done to ensure that your website, blog and ads are performing at …
Why SEO Audits Are Important: The Top 10 Key Advantages of an SEO-Ready Website Read More »
When reviewing the performance of your ads, it can be difficult to ascertain and pinpoint the exact reason that your campaign may be underperforming. Prior to making any adjustments and optimizations, it is useful to locate the data and review the search history and intent of your ideal customers before looking to optimize certain common …
What Report Can Help You Identify Opportunities to Improve Your Keywords and Ads Read More »
In our current world, there are too many media sources. Being bombarded with constant advertisements, commercials, information and news, it is difficult to have a voice of your own. When creating your blog, it can be extremely difficult to get views of your site due to banner blindness and ad fatigue. To have more success …
HARO Link Building: The Best Way to Get Backlinks for Your Blog Read More »
Ever wondered how businesses come up on a Google query when you need them most? The short answer is Google My Business, or GMB. GMB is an extremely useful tool that is used to capture the local traffic that is searching for your business. Check out our guide on how to set up GMB here. …
How to Add a Second Location to Google My Business Read More »
When reviewing your SEO strategy, an important part that often gets overlooked is link building. SEO often looks at optimizing keyword usage. However, some forget that SEO is about viability and relevance, which is what the algorithm always looks to maximize. Link building, put simply, is the process of building a list of hyperlinks from …
Benefits of Link Building: Setting Up Quality Links the Right Way Read More »
What does it mean to optimize ad campaign’s performance Whether creating a new ad campaign, or looking over at some underperforming ads, you may have thought about using popular keywords and buzzwords to implement in your campaign to generate more results. Prior to thinking about optimizing your ad, it is generally a matter of intention. …
Top Tips to Optimize Your Next Ad Campaign for High Conversions Read More »
Why should I optimize my business on Google Thinking about the first thing you do as a potential customer when needing a product or service, the likely answer would be heading to Google to find an exact local match for your needs. If your toilet is leaking, you Google a local plumber and check reviews, …
The Ultimate Google My Business Optimization Checklist (2022) Read More »
Search engines play a critical role in online search as more than half of all visitors to websites tend to arrive there from a search engine and 91% of users report that they always or most of the time find the information they are seeking when they use search engines. Therefore, optimizing the business website …
Best Local SEO Tools: Why It’s So Important To Your Business Read More »
