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Which Step Should You Take to Preserve Rankings and Traffic

Which Step Should You Take to Preserve Rankings and Traffic

A new website should be taken as an attempt to improve search engine optimization, conversion rates, and overall digital marketing performance. But it can also be a recipe for disaster if the proper precautions aren’t taken to ensure a smooth transition from the old website to the new one. Failing to do so can result …

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Content Marketing is Relatively New Practice

Content Marketing Is a Relatively New Practice—True or False?

Content marketing entails sharing relevant videos, articles, podcasts, and other material. It is generally recognized as one of the tactics for raising brand recognition and keeping your company in the public eye. Moreover, content marketing strategies include sending out newsletters, white papers, videos, emails, and social media postings to nurture and create connections with potential …

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SEO Techniques for eCommerce Websites

Top 10 Off-Page SEO Techniques for eCommerce Websites

An eCommerce company will always want to be found on the first page of search engines like Yahoo, Google, and Bing. On-page and off-page SEOs are the two main approaches to help you get a higher ranking.  On-page SEO is frequently seen to be more practical, and it entails optimizing keywords, interlinking, meta descriptions, post …

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What Are On Page SEO Techniques 2022 Checklist

What Are On-Page SEO Techniques (2022 Checklist)

On-page SEO, also known as on-site SEO, refers to optimizing web pages for particular keywords to increase search visibility and traffic. Keyword-aligning page-specific elements, such as page titles, headings, content, and internal links are required. But what are on-page SEO techniques, and why do you need them? More importantly, with the SEO scene constantly developing …

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15 Reasons Why Content Marketing Fails

15 Reasons Why Content Marketing Fails

Content marketing is an essential strategy for companies to advertise their products and services while also drawing a relevant audience. To do so effectively, companies must understand that content marketing is a sophisticated approach that must be well prepared. This approach is filled with common assumptions that, if not handled, may lead to mistakes and …

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List of Content Optimization Tools in 2022

List of Content Optimization Tools in 2022

Knowing how to assess and identify content strategies in optimizing information to interact with the audience, rank better in SERPs, and increase usability is the technique of content optimization. Optimizing your blog material and websites is critical to your online presence since you must maintain a pulse on your online marketing activities. This implies you …

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Local SEO: How to Harness the Power of Yelp in 2022

Local SEO: How to Harness the Power of Yelp in 2022

Yelp is a social recommendation and sharing software that aids in the discovery of the greatest events, restaurants, pubs, clubhouses, and pop-ups. If your business depends on local search traffic for the bulk of its revenue, Yelp is a critical component of your web strategy. Moreover, since its inception in 2004, Yelp has been the …

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How Can Business Owners Benefit From Using Adwords Express With Their Google My Business Listing

How Can Business Owners Benefit From Using Adwords Express With Their Google My Business Listing

When looking to improve your online presence, it is difficult to do so without listing your business on Google. Google accounts for almost 93% of all search engine market share, and continuously improves every week. Outside of a referral, Google is the ultimate buyer’s intent from your potential customer. When going through the buying journey, …

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